One of BigWing’s other service lines is paid ads which often comes paired with creating a custom landing page for the promotion being run. In this case, Culligan Water was running a promotion in four of their different locations (with the promotion being just slightly different for each) and would need to have the landing page approved by stakeholders in each of the four locations (so would require a mockup unique to each one).
We started by creating the ad banners that would be used. The larger ones becoming hero images and the smaller one for a call-to-action or for cross promotion elsewhere on their website.
Graphics approved, we then suggested some basic structure before our content team could begin writing the copy. Unique copy was created for each of the four locations.
Once the rough wireframe and the location-specific copy had been approved by all stakeholders we were asked to do full-featured mockups that matched each website’s styles and contents. Though they were nearly identical we did have to ensure that each stakeholder would recognize that it was intended for their website and not one of the other locations.
