Elite Hearing Centers of America (and their separate eCommerce website Online Hearing) were using BigWing’s paid ads service line and wanted landing pages on both sites to catch visitors brought in by the ad campaign. It would be a similar approach for both but with completely different style sheets and copy.
We went through a few different rounds of rough wireframing to get an idea of what sort of content they wanted to present on the page:
Once the basic formatting and content elements were agreed upon we created a series of rich mockups that included the photography and copy that they had approved for use, and we continued to make small adjustments to copy, button color, styles, and overlay effects until satisfied with the final designs.
